When I first heard of Pinterest, it was over a phone interview I was having to work at Leading IT Consultancy well…let’s just say that phone interview was interesting and I’ll tell that story another time. In my frantic response to educate myself after my embarrassing ordeal of not knowing about Pinterest, I went online to find out that the image-pinning social media website was by invitation only. Pinterest has come a really long way since it’s invitation only days, and is now a forefront for promoting many customer goods. As with all other social media networks, there is always the question of ways to use them to effectively promote a business. Marketing Pilgram’s Sara Crawford looks at ways that businesses can use Pinterest to promote their services and/or products. See blurb below:
With over 70 million users in a little over 3 years, Pinterest is a social media network that is growing rapidly. This social network is a great place where people share recipes, crafts, jewelry, fashion, inspirational quotes, photography, and more. It is primarily used to share images, 80% of Pinterest users are female, and the most popular age group on Pinterest is between the ages of 25 and 34. This is a great tool for marketing your business, though, because people who are referred to products on Pinterest spend 70% more money than visitors referred from other channels, now the sticker marketing has gone a big way with the professionals from the vinylcuttingmachineguide. This makes Pinterest a great place to market your products and services. If you are going to use this network, though, to build up your brand, here are a few things to keep in mind.
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Source: MarketingPilgrim
